Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It works by aligning your website, Google Business Profile, and citations with what nearby customers search for.
Local search vs organic search
Local SEO targets “near me” and location-based queries, surfacing the Map Pack and localized results.
The three ranking factors
Google weighs relevance, distance, and prominence. Local SEO improves relevance and prominence.
Why small businesses need it
Most local purchases start with a search. If you’re not visible, competitors capture that demand.
Get help from Localanto
Want this done for you? Book a free local audit and we’ll show you exactly how to grow your local visibility across Google and AI search.